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Success is no accident. It is hard work, perseverance, learning, sacrifice and most of all, love of what you are doing or learning to do.

Buying Paid Media on the Mobile Platform: Best Practices

April 29, 2013 - Advertising, Business, eCommerce, Mobile

As a final entry in this week’s series on display media on the mobile platform, I wanted to talk specifically about some of the best practices you should bear in mind as you move forward: Mobile is more than SMS.  We love SMS: it’s easily…

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Buying Paid Media on the Mobile Platform: iAd vs. AdMob

April 22, 2013 - Advertising, Business, eCommerce, Mobile

For most brands, the choice when diving into mobile paid media comes down to iAd versus AdMob. When you compare them head-to-head, you see they both have their pros and cons. To make a huge generalization, the differences come down to the basic philosophical split…

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Buying Paid Media on the Mobile Platform: An Introduction

April 15, 2013 - Advertising, Business, eCommerce, Mobile

One of the things we love about working on the mobile platform is how the user remains consistently ahead of the marketers trying to reach them, in terms of how they use the devices, what they choose to access and how they respond to advertising….

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