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Using Mobile To Extend A Super Bowl Message

January 28, 2015 - Business, eCommerce, Mobile, News, VMBC

Last week, we were writing about how the State of the Union was feeling more and more like the hype surrounding a Super Bowl ad. Well, looking at the hype surrounding this year’s Super Bowl ads, the State of the Union wishes! For almost a…

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Social Media and The State of The Union

January 18, 2015 - Social Media, Web

Over 50 million people watched Barack Obama’s first State of the Union address in 2009. Last year, just over 30 million tuned in. Given that this is a President’s one chance to stand up unchallenged (well, mostly unchallenged) and lay out his agenda, a 40%…

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Why Is Google Really Buying Softcard?

January 12, 2015 - Business, eCommerce, Google, News

Over the past couple weeks, rumors have been flying that Google would be buying Softcard, the struggling mobile payments venture jointly owned by AT&T, Verizon and T-Mobile, for somewhere in the $50-$100MM range. (You might know Softcard by their former name, Isis; they made the…

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