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Apple Watch Tricks and Tips – from a Mobile App User Experience Designer

June 29, 2015 - Apple, Design, Reviews, Social Media, VMBC, Wearables

I’ve had my apple watch for about 6 weeks now and there has only been one day I forgot to wear it. And I missed it terribly. Here’s what I’ve learned, thought, and felt about adding another connected device to my life. Initially I thought…

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What can a smartwatch provide that my smartphone can’t?

June 9, 2015 - Android, Reviews, Social Media, VMBC, Wearables

As someone who uses Google products daily, I’m typically the first to get excited when they release something new. However, Android Wear just didn’t do it for me–What can a smartwatch provide that my smartphone can’t? That’s the question I wanted answered. Here’s my experience…

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The LG G Watch R: Not Yet.

May 27, 2015 - Android, Mobile, Social Media, VMBC, Wearables

I was sitting in a very nice ocean side restaurant with my friend Andrew. The sun was blazing overhead, a cool onshore breeze was buffeting the outdoor curtains and it was high noon. As soon as we sat down, my Android smartwatch buzzed on my…

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Global Retail Marketing Association Forum: May 13th – 15th, 2015 St. Pete Beach, FL

May 20, 2015 - Business, VMBC

Comprehensive Summary Marketers arrived at the beautiful Don Cesar in St. Pete Beach, Florida, at the Global Retail Marketing Association’s (GRMA) forum ready for an impactful and inspiring event. As GRMA President Stephanie Fischer elaborated in her opening remarks, this year’s theme “Connect Today, Shape…

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Go-Go Apple Watch: Fadia’s Week with the Apple Watch

May 8, 2015 - Apple, Design, iOS, Social Media, VMBC, Wearables

One week ago I sat at the airport waiting to board a flight for a business meeting when my CEO arrived, handed me a brand new Apple watch and said, “Play around with this and tell me how you like it”. As he whisked though…

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VMBC Takes Notice of Shoes of Prey/Nordstrom Partnership

May 6, 2015 - Business, eCommerce, Web

‘Innovative Disrupters Find Like-minded Innovative Disrupters’ Here at VMBC we consider ourselves to be an innovative disrupter within the world of technology. What makes us this way? Well, we believe it lies in our fundamental makeup. The things that make us unique in our industry…

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Shoes of Prey and Nordstrom Team Up To Create An “Innovative Disruptive” Partnership

May 4, 2015 - Business, eCommerce, Web

Unbelievable customer experience, technology and fashion converge to create an otherworldly shopping experience… Shoes of Prey is a global online retailer that has found an especially unique niche in the world of women’s shoes. By the click of a mouse or a swipe of a…

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Using Mobile To Extend A Super Bowl Message

January 28, 2015 - Business, eCommerce, Mobile, News, VMBC

Last week, we were writing about how the State of the Union was feeling more and more like the hype surrounding a Super Bowl ad. Well, looking at the hype surrounding this year’s Super Bowl ads, the State of the Union wishes! For almost a…

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Social Media and The State of The Union

January 18, 2015 - Social Media, Web

Over 50 million people watched Barack Obama’s first State of the Union address in 2009. Last year, just over 30 million tuned in. Given that this is a President’s one chance to stand up unchallenged (well, mostly unchallenged) and lay out his agenda, a 40%…

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Why Is Google Really Buying Softcard?

January 12, 2015 - Business, eCommerce, Google, News

Over the past couple weeks, rumors have been flying that Google would be buying Softcard, the struggling mobile payments venture jointly owned by AT&T, Verizon and T-Mobile, for somewhere in the $50-$100MM range. (You might know Softcard by their former name, Isis; they made the…

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