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Mark Damico
| Feb 15, 2012
By now most of us have probably heard all of the good and bad of the Super Bowl commercials. Im not going to get into specifics of the ads, however, at the risk of being somewhat redundant I am going to chime in on the talk about missed opportunities from a marketing perspective. I am a direct marketer turned mobile marketer. Honestly, when you look at the fundamentals, there is not a lot of difference. One of the core tenants of direct marketing was and is…Build your customer database! So that is the point of this short blog. It is just to remind all of us marketers that as we engage in this explosive mobile channel with so much opportunity, that the same core tenant of direct marketing also applies to mobile marketing…build the database!
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Jesse Crowe
| Jan 18, 2012
With twenty twelve off to a great start, CES brought a lot of innovation and new ideas to the mobile world. After getting the chance to learn about the new Nokia Lumia 900, see BlueStack for Windows 8, and immerse myself in all the new products, I was most impressed with Verizon’s new mobile commerce applications.
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Jesse Crowe
| Dec 13, 2011
One of the most interesting facts coming out of the Cyber Monday was the observation that the iPad delivered a bigger share of purchases than any other mobile device.
As expected, overall mobile commerce grew as a percentage of Monday’s cyber sales, almost tripling (to 6.6%) versus last year.
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Molly Patterson
| Dec 08, 2011
With the rise of mobile commerce, it came as no surprise that there was a major shift in the way consumers shopped this past holiday weekend. Traditionally, Thanksgiving weekend is characterized by two main shopping holidays- Black Friday and Cyber Monday. This year, however, retailers saw some major changes.
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Jesse Crowe
| Nov 15, 2011
As a mobile company that creates strategies for our clients, we always are educating ourselves and staying up to date on the latest advancements in technology and products in the mobile space. We are always researching and learning what new trends are happening, and what products consumers are adopting and using; this way our clients can reach their customers and generate a positive mobile ROI.
This week we learned quite a bit, from behavioral purchasing data to the future of online payments. Let us know what you think is the most interesting find of the week!
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Mike Kovach
| Nov 01, 2011
Pictures in stitches and coffee on credit, 360 degree views all within bright shiny apps. We come across new apps daily for our tablets and smartphones, so we decided to ask around and put together a list of some of our employees’ favorite things. With iOS having over 500,000 apps and Android offering over 200,000, there is an app out there for everyone. From classics like Angry Birds to Android's new Mobile Mouse Pro, technology is ever growing and changing.
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Mark Damico
| Oct 18, 2011
As someone who works in the Mobile Marketing Space, I of course am a huge proponent of mobile technology to help companies and brands of all sizes engage with their consumers through this channel and ultimately drive revenue. However, what I really love is that mobile serves a greater purpose. I feel that mobile enables the sharing of information, but most importantly mobile enables connections between people.
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Jesse Crowe
| Oct 11, 2011
Lately we’ve been starting to experiment with a growing design philosophy called Responsive Web design, and it is something we think holds tremendous potential for our clients moving forward.
The basic idea behind this approach is that a web site should respond to the screen size on which it’s being presented and automatically change itself – in terms of content organization, design, font sizes, etc. – to enable the best user experience in any given environment. The result is a single .com URL that presents the ideal content, in the ideal layout, whether it’s being viewed on a desktop monitor, a tablet or a Smartphone screen, in any orientation.
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Mike Kovach
| Oct 04, 2011
We were all hoping for the newly designed iPhone5, but I think we got enough! The announcements and innovative technologies that Apple released today are shaping our world, and the future of mobile devices.
Apple annouced the launch of the new iPhone 4S. It may look the same on the outside, but the whole inside is new. The CPU is 2X faster with the A5 chip, it has dual core graphics and 7X faster graphics. Siri, the first artificial intelligence for your phone is just that, artificial intelligence. All you have to do is ask.
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Molly Patterson
| Sep 27, 2011
First of all, I would like to personally wish google a very Happy 13th Birthday. From all of us at vmbc, I don't think we can possibly imagine our lives without you.
And on that note, I discovered a new functioanlity that google has launched, Google Flights. We believe it is still in the earliest phases but as a group, we have gone through and taken a look at Google Flights and the functionality. Below, I present you with the Good and the Not as Good (because with Google, is anything ever really bad, except maybe that whole Google+ idea?) of Google Flights.
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