VBMC | Mobile, Enabled

Strategy. Creativity. Technology.
These are not three different jobs.

As we see it, there are three essential aspects to the development of an effective mobile communications campaign:

• Building an insightful and comprehensive strategy;
• Crafting a compelling set of creative messages; and
• Designing a technologically innovative and seamless interaction.

• Strategy

  To ensure our clients continually enjoy a positive mobile ROI, everything we do comes from a deeply rooted strategic foundation. More...

• Creativity

  As the mobile business partner for some of America's largest F100 companies, we are first and foremost in the business of finding better ways to evoke a visceral reaction and generate an emotional response to our clients' brands. More...

• Technology

  Great technology ­ which we define as allowing for expanded, intuitive and invisible brand interaction ­ is the cost of entry for any digital or mobile business partner. In our experience, this only happens when the tech team is inextricably involved in the strategic and creative development processes from the start. More...

As a result, our entire structure – our internal systems, our processes, right down to our briefing forms – is built around the principle that strategy, creativity and technology are indivisible aspects of a single larger process.

Technical development is a creative discipline, just like design and copywriting. Strategy is a development process; just like tech. Creativity is the basis for problem-solving and informs everything else.

One complete process.
One complete solution.