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Success is no accident. It is hard work, perseverance, learning, sacrifice and most of all, love of what you are doing or learning to do.

A Friendly Marketing Reminder about “Call to Action” in Mobile

February 15, 2014 - Advertising, Mobile

By now most of us have probably heard all of the good and bad of the Super Bowl commercials. I’m not going to get into specifics of the ads, however, at the risk of being somewhat redundant I am going to chime in on the…

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Spend Time on Facebook, Money on Mobile

January 17, 2014 - Advertising, Mobile, VMBC

I came across an older research piece this week detailing how smartphone users in the U.S. are now spending more time engaged with mobile apps than they do with desktop and mobile web browsing combined and it got me thinking about where we are now…

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Buying Paid Media on the Mobile Platform: New Technologies

May 5, 2013 - Advertising, Business, eCommerce, Mobile

As the ability to deliver more complex messages quickly and easily to your device, it becomes critical to walk a line between delivering the most compelling message and leaving viewers feeling assaulted. Interstitial messages, which allow for a complete take-over of the screen for the…

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Buying Paid Media on the Mobile Platform: Best Practices

April 29, 2013 - Advertising, Business, eCommerce, Mobile

As a final entry in this week’s series on display media on the mobile platform, I wanted to talk specifically about some of the best practices you should bear in mind as you move forward: Mobile is more than SMS.  We love SMS: it’s easily…

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Buying Paid Media on the Mobile Platform: iAd vs. AdMob

April 22, 2013 - Advertising, Business, eCommerce, Mobile

For most brands, the choice when diving into mobile paid media comes down to iAd versus AdMob. When you compare them head-to-head, you see they both have their pros and cons. To make a huge generalization, the differences come down to the basic philosophical split…

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Buying Paid Media on the Mobile Platform: An Introduction

April 15, 2013 - Advertising, Business, eCommerce, Mobile

One of the things we love about working on the mobile platform is how the user remains consistently ahead of the marketers trying to reach them, in terms of how they use the devices, what they choose to access and how they respond to advertising….

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