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Success is no accident. It is hard work, perseverance, learning, sacrifice and most of all, love of what you are doing or learning to do.
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Shoes of Prey and Nordstrom Team Up To Create An “Innovative Disruptive” Partnership

September 29, 2015 - Business, eCommerce, Web

Unbelievable customer experience, technology and fashion converge to create an otherworldly shopping experience… Shoes of Prey is a global online retailer that has found an especially unique niche in the world of women’s shoes. By the click of a mouse or a swipe of a…

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VMBC Takes Notice of Shoes of Prey/Nordstrom Partnership

May 6, 2015 - Business, eCommerce, Web

‘Innovative Disrupters Find Like-minded Innovative Disrupters’ Here at VMBC we consider ourselves to be an innovative disrupter within the world of technology. What makes us this way? Well, we believe it lies in our fundamental makeup. The things that make us unique in our industry…

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Using Mobile To Extend A Super Bowl Message

January 28, 2015 - Business, eCommerce, Mobile, News, VMBC

Last week, we were writing about how the State of the Union was feeling more and more like the hype surrounding a Super Bowl ad. Well, looking at the hype surrounding this year’s Super Bowl ads, the State of the Union wishes! For almost a…

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Google logo displayed on a wall

Why Is Google Really Buying Softcard?

January 12, 2015 - Business, eCommerce, Google, News

Over the past couple weeks, rumors have been flying that Google would be buying Softcard, the struggling mobile payments venture jointly owned by AT&T, Verizon and T-Mobile, for somewhere in the $50-$100MM range. (You might know Softcard by their former name, Isis; they made the…

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What Happens To Loyalty Programs In A Mobile Wallet?

December 15, 2014 - eCommerce, Mobile

Whether with ApplePay or someone else, the mobile wallet and the idea of paying for things without reaching for a credit card are clearly here to stay. So, the next question is, what about everything else I’m currently carrying around with me? Specifically, what about…

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Banks Sign Up For Apple Pay, But What About Retailers?

December 12, 2014 - Apple, Business, eCommerce, iOS, Mobile

If reactions from the banking system are any indication, the Apple Pay launch is already looking like a success. The Wall Street Journal reported last month that hundreds of financial institutions had already signed on with Apple prior to the formal launch of the payment…

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Are You Ready For T-Commerce?

May 13, 2014 - eCommerce, Mobile, Tablet

One of the most interesting facts coming out of the Cyber Monday and the sales window since was the observation that the iPad delivered a bigger share of purchases than any other mobile device. As expected, overall mobile commerce grew as a percentage of Monday’s…

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NFC and the questions it brings to Retailers

November 18, 2013 - eCommerce, Mobile

The critical question facing retailers right now is how to gauge the timing for finding the sweet spot in terms of making an investment in NFC technology: early entrants will pay more for the requisite hardware, with the hope of creating a legitimate point of…

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NFC and How it Will Affect Retailers

November 11, 2013 - eCommerce, Mobile

(If you didn’t read our first post on NFC, What is NFC, and Why do you care?, take a moment to read through it, and then come back to this post to learn about how NFC will affect retailers.) Given the massive impact NFC will…

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Three Steps To Creating QR Success at Retail

July 19, 2013 - Business, eCommerce, Mobile

It seems like few mobile marketing tools see as much disparity between the press they get and the number of actual success stories you hear about at retail as do QR codes. Here at VMBC, we talk to retailers every week who seem frozen in…

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