VMBC Inspiration Platform

 

The VMBC Inspiration Platform takes the traditional art of writing a love letter and combines it with powerful technological capabilities.

 
In an era gone by, people took the time to write letters to those they loved.  Lovers separated by distance were reunited through a letter that, for a moment, reinforced their bond.  Today, handwritten, sealed letters have been replaced with pixels that are haphazardly sent out to mass audiences carelessly losing the art of expressing love in writing.  VMBC understands that in order to earn love and loyalty, we must first take the time and make a conscious effort to care about the customer.

VMBC takes the time to really get to know our guests so that our apps don’t send mass messages, but directed, individualized moments.  The VMBC Inspiration Platform takes the traditional art of writing a love letter and combines it with powerful technological capabilities allowing us create an individualized experience for each guest.

No more haphazard, cold, impersonal mass messages.  VMBC’s inspired moments, like love letters are awaited, not discarded. VMBC enables brands to know their guests and deliver coordinated and relevant campaigns that combine SMS, MMS, in-app, push, chat, and email channels to ensure that each message is tailored and delivered to customers in a caring, personal way, at the optimum time, on their preferred channel.

VMBC’s Inspiration Platform enables successful customer communications through anticipatory, timely, personalized notes delivered to every guest based on her preferences.
 

Our platform will:

  • Schedule Targeted Campaigns
  • Enhance The Overall Customer Experience
  • Drive Opt-Ins
  • Increase Conversion Rates
  • Increase App Ratings & Reviews
  • Increase Brand Loyalty & Engagement
  • Ensure seamless communication and feedback
  • Create Inspiring Customer Moments
  • Continuous Improvements
  • Informed Change Management
  • Create Evangelist’s
  • Generate Incremental Revenue

According to Forrester, 60% of shoppers who had otherwise abandoned items in a shopping cart will go back and make a purchase after receiving personalized and relevant marketing content.  This means guests who feel loved, return.
 
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Some interesting mobile statistics:

  • 80% of all time spent on a phone is spent in app.
  • 60% of abandoned shoppers who have abandoned items in a shopping cart will go back and make a purchase after receiving personalized and relevant marketing messages.
  • 54% of consumers are willing to end their relationship with a retailer when they don’t receive customized, relevant content and offers (Retail Customer Experience).
  • Re-engaged consumers use apps up to 7x more and make up to 2.6x more purchases (Flurry).
  • Targeted push messages result in 3x higher conversion rates (Localytics).
  • The amount of time people spend using apps has increased by 21% since last year (Localytics).
  • 86% of consumers say personalization plays a role in their purchasing decisions (Business 2 Community).

 
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