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VMBC has made this easy and simple for you to dramatically increase a campaigns effectiveness DURING THE CAMPAIGN with our proprietary Rapid Cycle Resonance™ (RCR) capabilities. The power of optimizing creative variations is undisputed. However, without a closed loop system such as VMBC's RCR the results may be weeks or months out and take considerable resources.
Imagine being able to test up to five creative variations as easily as running a single campaign. This is made possible by combining a closed loop analytics engine which tracks key performance indicators in real time with a command and control system that allows you to alter the percent allocation of each creative in real time as well.
VMBC Voice Messaging can lift response rates by 20%-240%. Time and again, our immediate, measurable results have helped generate hundreds of millions of dollars in incremental revenue. VMBC is often considered the "secret marketing weapon" that provides our clients with an unfair competitive advantage. Imagine the impact you could have on shareholder value by sending high-quality customer-centric verbal invitations and reminders that accelerate responses to your offer, capturing greater share of wallet.
VMBC RapidCycleResonance™ Technology Enables Superior Results:
- With VMBC's RapidCycleResonance™ (RCR), you can utilize up to 5 different creative variations within a single campaign and measure key performance indicators to determine which optimizes your results.
- Variations in scripting, tonality, accent, and offer can alter campaign results 5-15%.

- RCR eliminates the costly method of testing message variations over numerous campaigns. With RCR, the best creative can be determined within the first few minutes of a single campaign
- VMBC clients have the ability to access every voice campaign on-line, in real time in order reallocate the creative to the best performing message.
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