“The average American spends almost 4 hours per day on their mobile devices. And over 80% of that time is spent in app.”
-Forrester
The mobile app has become the indisputable first-touch for branded commerce and two-way engagement and as a result, today’s consumers have a high expectation of brands from that experience. Our development approach ensures that apps and mobile websites do more than simply deliver a branding experience. We seek to create applications that serve as the platform for managing and growing the complete Customer Experience Lifecycle by leveraging the unique characteristics of the mobile device.
The intrinsic mobile traits ensure not only an always-on, always-connected status but enables the collection of greater volumes of more relevant, more personalized data. The result is that the device becomes a part of the experience, and not simply the access point or launch pad of that experience.
Our ongoing collaboration with AMC Theatres in designing and developing their app is a great example of how the mobile device can become a part of the experience.
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