Crafting and executing a mobile strategy involves more than building an app. A well crafted strategy ensures that your omni-channel communication - in store, mobile, and traditional online experiences - delivers a cohesive and coordinated message that motivates customers to engage with your brand. When we work with our partners, we focus on the following big ideas.
Alignment: Mobile is a platform that delivers amazing customer experiences but it does not supercede the overall organizational goals for customer engagement. It is part of a much larger effort.
Design Amazing Customer Experiences: We work with our clients to design customer experiences that allow people to interact with their brands in new and exciting ways that take advantage of the device characteristics. The mobile device isn’t just a delivery mechanism for content, it is an active participant in the experience.
Big Data Becomes Smart Data: Mobile and digital experiences can be made into amazing customer moments when they are powered with meaningful information and capabilities from internal and external databases and systems.
Scalability: The mobile industry is defined by the inevitability of massive growth. The number of mobile app downloads is projected to double in the next three years, so the mobile strategy needs to be flexible, extendable, and all components need to be ready for rapid growth.
Make Life Easier: The mobile experience needs to be aligned with the mobile web and desktop experiences. A customer wants to have a streamlined experience as they move from their phone, to their tablet, and then to their desktop.
Hire a Strong Partner: A basic app can cost thousands of dollars to develop and developing a graphic intensive, multi-functional app engineered to deliver essential business processes - such as m-commerce & ticketing - can cost millions. Having a solid partner with a world-class development team is critical for success. Hiring a development team with a focus on creating amazing customer experiences ensures that success.
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