Mark D'Amico our Director of National Accounts, will be attending ad:tech New York on November 8-10th being held at the Javits Center. Mark is available to meet at the conference, so let him know if you'd like to set up a time or join him at one of the VIP breakfasts. You can call or text him directly at (585) 820-8584 or email him to set up a time.
We will be attending the Cellular Telecommunications Industry Association Conference on October 11-13th being held at the San Diego Convention Center. We would love to meet up with you at the conference. Give us a call at (714) 437-0600 or email us to set up a time to meet up.
VMBC New Hire: Mark D'Amico; Director of Sales, National Accounts
Mark brings a wealth of expertise to VMBC in his role as Director of Sales, National Accounts. In addition to enhancing the quality of VMBC’s existing client relationships, Mark is responsible for the continued growth of the company and the ongoing development of our network of key strategic accounts. "Mark's vast knowledge of traditional and emerging marketing techniques, combined with his commitment to providing excellent service to our clients, makes him an invaluable member of our organization." said Joseph Cox, President of VMBC Mobile.
Mark started his 20 plus years of marketing experience with Xerox and spent 6 years with a Hallmark owned marketing agency where he focused on providing direct and relationship marketing solutions to several Fortune 500 companies. In addition, Mark has extensive knowledge of digital marketing, database marketing, and loyalty marketing and as worked with clients such as Xerox, Valvoline, AAA, New York Life, Comcast, Time Warner, Modell's Sporting Goods, Starwood Hotels, Pfizer and others. He has been recognized for his client focus and ability to help businesses form results driven marketing strategies.
Mark attended the University of Tennessee and Roberts Wesleyan College where he received a Bachelor's Degree in Organizational Management. He resides in Rochester NY with his wife Christine and their three daughters.
The team over at hunch has put together a comparison infographic of how 15,000 people feel about their phones.
Interesting facts like how Android users are 12% more likely to own pets or how 50% of iOS users are more likely to have used the internet prior to 1992.
The battle is on between Android and iOS. Read the blog to see how you measure up on the infographic.
At VMBC, we believe that innovation is what will drive our success moving forward.
We believe that utilizing new technologies to increase productivity and reduce the cost of administration is the path to competing and winning on a global basis. And we are planting the seeds for the next phase in our business cycle by focusing on our ability to drive this technical innovation.
With the announcement last week that Adobe is launching Adobe Edge, a new set of tools that will allow developers to create animated web content using HTML5, CSS, Java Script and, not Flash, it makes you think about the future of Flash, and even more, what the language of web animation will look like in the coming years.
For all of the very real advantages offered by the mobile platform, mobile-specific couponing seems to be an area that is still posing significant obstacles for many retailers.
The challenge, as we see it, is the ability to fuse the three distinct elements of a great mobile coupon promotion - the Strategy, the Offer and Fulfillment - without "skimping" on any of them.
The following looks at ways to get your feet wet with an initial mobile coupon test program.
It seems like few mobile marketing tools see as much disparity between the press they get and the number of actual success stories you hear about at retail as do QR codes.
Here at VMBC, we talk to retailers every week who seem frozen in the QR headlights, afraid to do anything for fear of making the wrong choice.
In an effort to help get you moving forward, the following is a simple three-step process designed to help you identify a viable QR code partner and design your own in-store program.
Despite all the stunning
projections for how big the market for mobile transactions will grow over the next several years, a simple uniform system for purchasing via the handset has remained a significant roadblock.
But with the growing acceptance of a technology called NFC as the single technical standard for processing mobile payments, mobile commerce seems to have hit its tipping point this year.
NFC, or Near Field Communications, is a technology that allows for short-wave wireless communication back and forth between two NFC sensors placed near each other.
I was reading a research piece
this week detailing how smartphone users in the U.S. are now spending more time engaged with mobile apps than they do with desktop and mobile web browsing combined.
This is almost double the amount of time they spent on apps a year ago.
When you dig a little deeper into the research, you see that almost half that time on apps was spent playing games, and that 43% was spent on social networking (basically twice the time a web browser is pointed to Facebook).
As I mentioned briefly last week, we had an outstanding time at CRMC last week. We were pleased to host a well-attended roundtable discussion on the future of location-based services (LBS) on the mobile platform.
This is an area that we are spending more and more time focusing on for our retail clients. And it was great to see the reaction to the unveiling of our proprietary LBS SMS 2.0 platform, which has redefined the boundaries for LBS.
LBS 2.0 will allow clients to push location-based offers to opted-in customers on an automatic, ongoing basis, regardless of phone or carrier. No phone application, no internet connectivity, no check-in and no short code.
We've just returned from a fantastic week at the Customer Relationship Management Conference in Chicago, one of our favorite shows of the year.
The most exciting aspect of the show for us this year was finding partners with whom we can share ideas, share innovations and share clients to create completely new solutions in the mobile space. We'll talk more about our experiences at CRMC next week, but right now, I have Apple on the brain.
The new VMBC is here. New look. New logo. New site.
Come see what we have been up to. Like launching an app that debuted at No. 1 in the iTunes app store lifestyle section and stayed there for two weeks. Or how we created a SMS database of more than 8 million opt-in subscribers in less than a year.
The 2011 Mobile Marketing Association Forum, New York, is the leading industry event that brings together professionals from across the mobile marketing ecosystem globally. We will be attending this year's Forum June 16-17th at The Waldorf-Astoria in NYC. View the entire Forum agenda on the MMA website.
Come visit our new booth at the Customer Relationship Management Conference, June 8-10th in Chicago, IL. We are a Platinum sponsor of the event, and will be located in the Loyalty and Social/Mobile section of the trade show, so come by and meet the team. We will also be holding a Round Table discussion on Location Based Services Thursday, June 9th from 1:20-2:30 in the Plaza Ballroom of the Hyatt hotel downtown, so come by and learn all about what's new in the world of LBS.
What a great success the Global Retail Marketing Leadership Forum turned out to be! We were an official sponsor of the event, which was held May 12-14th in St. Petersburg, FL. We will be back next year, April 16-18th, 2012 and look forward to meeting more of you!