“67% of cell owners find themselves checking their phone for messages, alerts, or calls — even when they don’t notice their phone ringing or vibrating.”
-Pew Internet Project
In order to create and enable inspiring customer moments, the user experience needs to be simple, intuitive, and anticipatory. Our design and usability team is engaged at all stages of any development, looking at the user experience not just in terms of what happens on a page, but how we can continually make the customer journey a friendlier, easier, and more intuitive adventure.
Applying UX best practices in the creation or revision of any digital property is critical to its ability to deliver inspiring customer moments. Clear navigation, visible forms, obvious touch gestures, dynamic conversion messaging and a liberal use of prototypes ensures better results.
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