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NFC and the questions it brings to Retailers

November 18, 2013 - eCommerce, Mobile

The critical question facing retailers right now is how to gauge the timing for finding the sweet spot in terms of making an investment in NFC technology: early entrants will pay more for the requisite hardware, with the hope of creating a legitimate point of…

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NFC and How it Will Affect Retailers

November 11, 2013 - eCommerce, Mobile

(If you didn’t read our first post on NFC, What is NFC, and Why do you care?, take a moment to read through it, and then come back to this post to learn about how NFC will affect retailers.) Given the massive impact NFC will…

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What is NFC and Why Do You Care?

November 4, 2013 - Mobile

Despite all the stunning projections for how big the market for mobile transactions will grow over the next several years, a simple uniform system for purchasing via the handset has remained a significant roadblock. But with the growing acceptance of a technology called NFC as…

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