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Success is no accident. It is hard work, perseverance, learning, sacrifice and most of all, love of what you are doing or learning to do.

Mitigating Risk In Uncertain Times

August 15, 2014 - VMBC

Toward the end of the Tom Hanks movie, Charlie Wilson’s War, a character relates this parable about a boy and his horse: There’s a young boy who gets a horse on his 14th birthday… and everybody in the village says, “how wonderful. The boy got…

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snapshot of social icons on an iphone

Tracking and Measuring Engagement on Social

July 19, 2014 - Mobile, Social Media

For a long time, there has been a very clear line between Social (that place people spend their time) and Mobile (that place where they spend their money). The reason for this was that measuring engagement rates on social has felt a little like voodoo….

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Eliminating Digital Coupon Fraud in Mobile: Announcing VMBC Coupon Cooker

June 29, 2014 - Business, Mobile, VMBC

A couple months ago, we wrote about the impact that mobile coupons can have on a retailer’s business and some tips for getting started. At the same time, we’ve been working on a solution to two of the biggest challenges in mobile couponing: eliminating fraud…

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amc thatres app displayed on the iphone and ipad

Are You Ready For T-Commerce?

May 13, 2014 - eCommerce, Mobile, Tablet

One of the most interesting facts coming out of the Cyber Monday and the sales window since was the observation that the iPad delivered a bigger share of purchases than any other mobile device. As expected, overall mobile commerce grew as a percentage of Monday’s…

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screenshot of pizza coupon in the amc mobile app

Getting Started With Mobile Coupons: An Overview

March 2, 2014 - Mobile, VMBC

For all of the very real advantages offered by the mobile platform, mobile-specific couponing seems to be an area that is still posing significant obstacles for many retailers. The challenge, as we see it, is the ability to fuse the three distinct elements of a…

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A Friendly Marketing Reminder about “Call to Action” in Mobile

February 15, 2014 - Advertising, Mobile

By now most of us have probably heard all of the good and bad of the Super Bowl commercials. I’m not going to get into specifics of the ads, however, at the risk of being somewhat redundant I am going to chime in on the…

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Spend Time on Facebook, Money on Mobile

January 17, 2014 - Advertising, Mobile, VMBC

I came across an older research piece this week detailing how smartphone users in the U.S. are now spending more time engaged with mobile apps than they do with desktop and mobile web browsing combined and it got me thinking about where we are now…

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NFC and the questions it brings to Retailers

November 18, 2013 - eCommerce, Mobile

The critical question facing retailers right now is how to gauge the timing for finding the sweet spot in terms of making an investment in NFC technology: early entrants will pay more for the requisite hardware, with the hope of creating a legitimate point of…

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NFC and How it Will Affect Retailers

November 11, 2013 - eCommerce, Mobile

(If you didn’t read our first post on NFC, What is NFC, and Why do you care?, take a moment to read through it, and then come back to this post to learn about how NFC will affect retailers.) Given the massive impact NFC will…

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What is NFC and Why Do You Care?

November 4, 2013 - Mobile

Despite all the stunning projections for how big the market for mobile transactions will grow over the next several years, a simple uniform system for purchasing via the handset has remained a significant roadblock. But with the growing acceptance of a technology called NFC as…

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