Our Blog

Success is no accident. It is hard work, perseverance, learning, sacrifice and most of all, love of what you are doing or learning to do.

Mobile- Is it Serving a Greater Purpose?

October 18, 2013 - Mobile

As someone who works in the Mobile Marketing Space, I of course am a huge proponent of mobile technology to help companies and brands of all sizes engage with their consumers through this channel and ultimately drive revenue. However, what I really love is that…

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google logo with airplanes flying through it

A Very Happy Birthday to Google…and a review on their new flight search tool.

September 27, 2013 - Google, News

First of all, I would like to personally wish google a very Happy 15th Birthday. From all of us at vmbc, I don’t think we can possibly imagine our lives without you. And on that note, I discovered a new functionality that google has launched,…

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html 5 logo in black and orange

How Apple Helped HTML5 Dethrone Flash, and Why It May Come Back To Haunt Them.

August 9, 2013 - Apple, iOS, Web

When Adobe launched Adobe Edge last year, they envisioned a new set of tools that would allow developers to create animated web content using HTML5, CSS, and Java Script, bypassing Flash completely. At that time, you had to wonder about the future of Flash, and…

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Three Steps To Creating QR Success at Retail

July 19, 2013 - Business, eCommerce, Mobile

It seems like few mobile marketing tools see as much disparity between the press they get and the number of actual success stories you hear about at retail as do QR codes. Here at VMBC, we talk to retailers every week who seem frozen in…

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Buying Paid Media on the Mobile Platform: New Technologies

May 5, 2013 - Advertising, Business, eCommerce, Mobile

As the ability to deliver more complex messages quickly and easily to your device, it becomes critical to walk a line between delivering the most compelling message and leaving viewers feeling assaulted. Interstitial messages, which allow for a complete take-over of the screen for the…

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Buying Paid Media on the Mobile Platform: Best Practices

April 29, 2013 - Advertising, Business, eCommerce, Mobile

As a final entry in this week’s series on display media on the mobile platform, I wanted to talk specifically about some of the best practices you should bear in mind as you move forward: Mobile is more than SMS.  We love SMS: it’s easily…

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Buying Paid Media on the Mobile Platform: iAd vs. AdMob

April 22, 2013 - Advertising, Business, eCommerce, Mobile

For most brands, the choice when diving into mobile paid media comes down to iAd versus AdMob. When you compare them head-to-head, you see they both have their pros and cons. To make a huge generalization, the differences come down to the basic philosophical split…

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Buying Paid Media on the Mobile Platform: An Introduction

April 15, 2013 - Advertising, Business, eCommerce, Mobile

One of the things we love about working on the mobile platform is how the user remains consistently ahead of the marketers trying to reach them, in terms of how they use the devices, what they choose to access and how they respond to advertising….

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screenshot of the new target homepage

The New Target.com and More

March 25, 2013 - News, Reviews, Web

On March 23rd, Target re-launched their website and if you haven’t taken a look at it, you are really missing out! It’s simple, intuitive and customized to each individual user. I have always loved shopping at Target but in the past five years, they have…

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360 panorama, Realtime Panorama Creation for iphone and blackberry

A Few of Our Favorite… Apps

March 1, 2013 - Mobile, Reviews, Tablet

Pictures in stitches and coffee on credit, 360 degree views all within bright shiny apps. We come across new apps daily for our tablets and smartphones, so we decided to ask around and put together a list of some of our employees’ favorite things. With…

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