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Beyond Blue Holdings is Honored for Innovation at the 20th Annual ACG OC Awards Gala

September 24, 2015 - Business, Mobile, News, Our Team, Reviews, VMBC, Web

VMBC’s parent company Beyond Blue Holdings was recently honored as a Finalist for the Innovation Award by the Orange County Chapter of the Association for Corporate Growth (ACG) at the 20th Annual ACG OC Awards Gala. The ACG is a global organization with over 56…

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two views of the lg gwatch

The LG G Watch R: Not Yet.

May 27, 2015 - Android, Mobile, Social Media, VMBC, Wearables

I was sitting in a very nice ocean side restaurant with my friend Andrew. The sun was blazing overhead, a cool onshore breeze was buffeting the outdoor curtains and it was high noon. As soon as we sat down, my Android smartwatch buzzed on my…

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super bowl xlix logo with a stadium background

Using Mobile To Extend A Super Bowl Message

January 28, 2015 - Business, eCommerce, Mobile, News, VMBC

Last week, we were writing about how the State of the Union was feeling more and more like the hype surrounding a Super Bowl ad. Well, looking at the hype surrounding this year’s Super Bowl ads, the State of the Union wishes! For almost a…

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NFC Scanner Reader

Mobile Payments To Surge in 2015

December 27, 2014 - Business, Mobile, News

Deloitte recently issued their annual mobile technology predictions report and one of the most interesting parts of the read was the way they walked a line between predicting that mobile payments overall will surge in the next twelve months while “contactless mobile payments” (the NFC-based…

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screenshot of the amc theatres app amc stubs rewards status

What Happens To Loyalty Programs In A Mobile Wallet?

December 15, 2014 - eCommerce, Mobile

Whether with ApplePay or someone else, the mobile wallet and the idea of paying for things without reaching for a credit card are clearly here to stay. So, the next question is, what about everything else I’m currently carrying around with me? Specifically, what about…

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apple pay logo in grey

Banks Sign Up For Apple Pay, But What About Retailers?

December 12, 2014 - Apple, Business, eCommerce, iOS, Mobile

If reactions from the banking system are any indication, the Apple Pay launch is already looking like a success. The Wall Street Journal reported last month that hundreds of financial institutions had already signed on with Apple prior to the formal launch of the payment…

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Mobile phone with facebook login screen

Facebook Solves Its Mobile Revenue Problems… And Then Some!

October 22, 2014 - Business, Mobile, News

Remember when Facebook’s stock was tanking and they actually came out and said in their IPO filing that they did not generate any meaningful revenue from mobile? It appears that those days are a distant memory. By 2016, eMarketer estimates that Facebook will have nearly…

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mobile shopping applications displayed on the iphone

Empowering The Mobile Shopper This Holiday Season: A Checklist For Your Mobile App

September 27, 2014 - Mobile

In our last post, we talked about the challenges and detailed some strategies for retailers in an age where customers expect not simply all available information but access to every product, in every configuration, at the best price… all at the touch of their finger….

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organized multicolored shopping carts

Empowering The Mobile Shopper This Holiday Season

September 24, 2014 - Mobile

As we start to look toward the fourth quarter holiday season, we are confident that all the multi-year trends showing growth in mobile engagement and sales will continue and we’ll be able to write a post next January detailing the impact and vitality of the…

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snapshot of social icons on an iphone

Tracking and Measuring Engagement on Social

July 19, 2014 - Mobile, Social Media

For a long time, there has been a very clear line between Social (that place people spend their time) and Mobile (that place where they spend their money). The reason for this was that measuring engagement rates on social has felt a little like voodoo….

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