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Success is no accident. It is hard work, perseverance, learning, sacrifice and most of all, love of what you are doing or learning to do.

Making PetSmart Even SMARTER – A Mobile Experience Needed to Accommodate Fur Babies and Their Parent’s Busy Schedules.

October 7, 2015 - Business, Dog, Our Team, PetSmart, Social Media, VMBC

I feel incredibly blessed to work for VMBC.  Unlike other agencies in our industry, we care equally about not only providing the best user experience through our apps, but we passionately care about our client’s and their customers’ needs. Our team is full of bright…

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Apple Watch Tricks and Tips – from a Mobile App User Experience Designer

June 29, 2015 - Apple, Design, Reviews, Social Media, VMBC, Wearables

I’ve had my apple watch for about 6 weeks now and there has only been one day I forgot to wear it. And I missed it terribly. Here’s what I’ve learned, thought, and felt about adding another connected device to my life. Initially I thought…

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two views of the lg gwatch

The LG G Watch R: Not Yet.

May 27, 2015 - Android, Mobile, Social Media, VMBC, Wearables

I was sitting in a very nice ocean side restaurant with my friend Andrew. The sun was blazing overhead, a cool onshore breeze was buffeting the outdoor curtains and it was high noon. As soon as we sat down, my Android smartwatch buzzed on my…

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amc thatres app displayed on the iphone and ipad

Are You Ready For T-Commerce?

May 13, 2014 - eCommerce, Mobile, Tablet

One of the most interesting facts coming out of the Cyber Monday and the sales window since was the observation that the iPad delivered a bigger share of purchases than any other mobile device. As expected, overall mobile commerce grew as a percentage of Monday’s…

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screenshot of pizza coupon in the amc mobile app

Getting Started With Mobile Coupons: An Overview

March 2, 2014 - Mobile, VMBC

For all of the very real advantages offered by the mobile platform, mobile-specific couponing seems to be an area that is still posing significant obstacles for many retailers. The challenge, as we see it, is the ability to fuse the three distinct elements of a…

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A Friendly Marketing Reminder about “Call to Action” in Mobile

February 15, 2014 - Advertising, Mobile

By now most of us have probably heard all of the good and bad of the Super Bowl commercials. I’m not going to get into specifics of the ads, however, at the risk of being somewhat redundant I am going to chime in on the…

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Spend Time on Facebook, Money on Mobile

January 17, 2014 - Advertising, Mobile, VMBC

I came across an older research piece this week detailing how smartphone users in the U.S. are now spending more time engaged with mobile apps than they do with desktop and mobile web browsing combined and it got me thinking about where we are now…

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NFC and the questions it brings to Retailers

November 18, 2013 - eCommerce, Mobile

The critical question facing retailers right now is how to gauge the timing for finding the sweet spot in terms of making an investment in NFC technology: early entrants will pay more for the requisite hardware, with the hope of creating a legitimate point of…

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NFC and How it Will Affect Retailers

November 11, 2013 - eCommerce, Mobile

(If you didn’t read our first post on NFC, What is NFC, and Why do you care?, take a moment to read through it, and then come back to this post to learn about how NFC will affect retailers.) Given the massive impact NFC will…

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What is NFC and Why Do You Care?

November 4, 2013 - Mobile

Despite all the stunning projections for how big the market for mobile transactions will grow over the next several years, a simple uniform system for purchasing via the handset has remained a significant roadblock. But with the growing acceptance of a technology called NFC as…

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