Roy Moore


The “human factor” encourages Roy to look people in the eye, to shake hands and create human contact, because that’s the only way to build human relationships and a humanized company.

When you grow up in a tiny Canadian town on the edge of the cold gray Atlantic, you learn early on what it means to be a resourceful, dependable part of a team. “There were two hundred people in my hometown,” says Roy Moore, “no city, nothing, so you couldn’t call the electrician or the plumber or the carpenter. Everyone just helped each other.”

Today, Roy takes pride in having VMBC’s longest title—Director of Client Engagement and Solution Delivery—and perhaps its simplest work philosophy: be a person first.

Roy brings that attitude to work every day. He calls it “the human factor.” It’s first about being honest with yourself, and then being that honest self with others. It’s about treating colleagues the way you want to be treated, regardless of their status or tenure. The “human factor” encourages Roy to look people in the eye, to shake hands and create human contact, because that’s the only way to build human relationships and a humanized company.

With VMBC embarking on its own conscious journey, it’s easy for Roy to feel a natural alignment in his work. “If you’re honest enough to be honest, then you can talk about things. You can forget worrying about what to say and how to say it, and just talk. When I don’t know something, I say it. When I’m trusting someone to teach me something, I tell them. Trust and openness all the way, I say, because when you do that, now you just increased the human factor. ”

Since he came on board with the development team at VMBC in August 2013, Roy has seen his journey as less of a personal conquest and more of a collaborative team effort. As the former director of applications integrations at AMC, one of VMBC’s highly valued partners, Roy has been integral in developing AMC’s online movie ticketing project at VMBC. He has educated VMBC’s development team in Argentina on AMC’s business model, strategy, and vision, strengthening the partnership between the two companies.

image1To Roy, his role as a leader is to help the development team in Argentina become more flexible and resourceful. “My goal for them is that they become a leaner and more creative team when approaching a need or an obstacle,” he says. “Our culture is very linear: it teaches us to do this, then this, then that. But we’re working on thinking outside of the box. We’re learning how we’re going to get things done in the most efficient way possible, to arrive at the best solution. To do that, we have to be able to think creatively. That’s how you get there.”

Since the end of 2014, Roy has made a point of working with the Argentina team for a few days every month, taking the red-eye from Kansas City to Argentina both ways so he can connect with them face-to-face. Maybe all that traveling sounds exciting, or maybe it sounds exhausting—Roy says the truth is that it’s both, but most importantly, it’s worth it. As important as the quality and creativity of the final product are, you build trust by forming relationships, and that’s how he’s building his team.

“‘Make it personal,’ I always tell them, so you’re a better person first,” he says. “And then you’ll be a better employee because you’re a better person. And all those people make a better team, and in turn, that makes a better company.”

And the progress never stops. Roy continues to set personal goals that align with the person and leader he wants to be. Since college, Roy has been working toward his goal of being CIO before the age of fifty, and this year, he will turn forty-eight. “I made that goal because I believe that the CIO position is where I can make the most impact; I’m passionate about bridging the divide between technology and business, because technology enables business, and to get things done, they have to work together.”

Since he was young, creating that harmony has been Roy’s way of life—whether he’s promoting it across his team, on the larger company scale, or between his work and personal lives. “That strong sense of community in my childhood made me realize and really start to appreciate that there’s something bigger than us going on. My happiness is important to me, but I get just as much pleasure in doing something for someone else, whatever it may be, because that’s an accomplishment in and of itself.”

And although he no longer lives at the edge of the Atlantic Ocean, Roy still finds fulfillment by taking a load off and sitting on his back deck, looking out at the lake.

“That’s what I love,” he says, and pauses for a moment. “I walk down and sit on the dock at night to listen to the water and the fish jumping out of the water, and it re-energizes me. That is where I find my relaxation.”